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Instameet in Koper was amazing!

As you all know we had an Instameet in Koper, Slovenia on the 25th of June. The plan was simple: To meet Instagrammers in front of the beautiful Praetorian Palace and then go for a walk around the town. Our dear friend, local photographer, Jaka Ivančič, promised that he will show us everything there is to see and help us find the best views Koper has to offer. And we were not disappointed! Not at all.

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First Instagrammers on Titov trg / Square.

First of all; more than 30 people showed up on that day. Most of them from Slovenia but we had also a big group of people from Russia. We always get some people from other countries so we can say; Igslovenia Instameets are international! And it is always great to meet new friends!

After a cold drink (We needed it. The day was just hoooooooooot!) we had the pleasure to enjoy the Praetorian Palace with a guide of our own. Thank you, TIC Koper & Nika!

Discovering the town was a special kind of fun; Jaka picked the best streets and told us everything there is to know about Koper (Did you know it was an island once? And that it had city walls bigger than Dubrovnik??)  Also when 30 people with cameras are walking around the town, photographing everything there is and especially each other … fun is guarantied!

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Old Town Koper.

Looking for the best view.

The views from the church tower were just perfect and well worth of 3XX steps (I’m quite sure the number is close to 400!?) that we had to take to get to the top. But Jaka saved the best for the last; Tomos building which is now empty & closed for public was just ours. This part of the Instameet was just for the bravest, but the ones who climbed to the roof were not sorry. Not only this is THE building to be to take best photos of Koper, there were  tons of opportunities to photograph the building itself and feel its (probably not so happy but extremely interesting) history.

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View from the church tower.

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Looking down from the church tower.

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View of Koper from the Tomos building.

 

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At the top of the world.

 

Industrial touch

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Only the brave ones.

We will not tell you anything more about how fun it was to spend also the evening in Koper, drinking beer and having fun with new friends. Next time – be sure to join us. #simple

Thank you all who helped & thank you all who came. Hope to see you soon again! ***

Sanja Leban Trojar, @sanya_LT

Instameet in Koper, Slovenia

What? Instameet!

Where? Koper, Slovenia

When? 25. 6. 2016, 18:00.

Who? Team @igslovenia, @jaka_ivancic, @visitkoper & YOU!

Since summer is just around the corner and since we haven’t met for a while, we decided two things; We have to do an instameet and we have to do it on the Slovenian Coast. The plan is simple;

Team @visitkoper will welcome us at 18.00 in the beautiful Praetorian Palace (Pretorska palača)* in Koper, then @jaka_ivancic, our dear friend and an amazing local photographer, will show us around.

*check the location on the MAP.

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We will be discovering Koper through the eyes of our cameras, trying to find just the best photo locations. Jaka promised he will show us some nice places, some of them you might already know and some of them are a secret to all of us. (We can only tell you that you can’t visit them if you are ‘just a tourist’ in Koper:-0)

We are planning to walk around and snap photos until the sun sets (just to get the best light) and then we will go to a local beer festival and focus on the ‘meeting’ part.

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Who can come? Anybody! Instagramers, photographers, mobile photographers or people who would like to discover Koper, meet some Instagramers and have fun.

We kindly ask all of you who will join to let us know that you are coming so it will be a little easier for us to organize everything; Send us an e-mail to info@igslovenia.si (there are some bottles of really good beer (thanks to 4. Cameralov Festival Mikropivovarjev) waiting for those who will apply first)

Looking forward to meet you all!

PS; Since some of our guests aren’t drivers, please; when applying – let us know where you are coming from, if you have a car and if you can offer a ride to another Instagramer. Thanks!

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*all photos by – Jaka Ivančič!

 

Zelenci Springs

Zelenci Springs is a nature reserve near Kranjska Gora, at the three-country border of Slovenia, Italy and Austria. Most people will say that Zelenci Springs are the source of the Sava Dolinka River but this is technically wrong, since the water from underground Nadiža Creek (originating in the Planica Valley) just re-emerges here through the porous bottom of the shallow  lake.  Anyway, river  flowing  from here to the Danube River is Sava, so Zelenci Springs is a kind of  source of the Sava River. Lake is ‘famous’ because of  its brilliant green water which gave the name to the springs and its surroundings  (Zelenci is a deadjectival plural noun from Slovene zelen ‘green’.)

The lake.

View from the tower.

View from the tower.

But who cares about the name!? What is really important is the place itself. The best way to describe Zelenci is – nature at its best! There are numerous paths leading around so you can really explore the place. Leave your car on the parking near the bar. You can’t miss it (and – don’t miss it. You can get a nice cup of coffee there or eat a decent meal for a reasonable price).

View from the wooden bridge.

There are two best places to take photos  – the small lake itself and a long wooden bridge nearby. There is also a wooden tower beside the lake that offers even better views, but be careful! Lately it isn’t safe so climbing on it was forbidden the last time I was there.

Best views are from the tower.

Best views are the ones from the tower.

Zelenci are really beautiful in the early morning, before sunrise, when they are covered with amazing mist, or around sunset when the surrounding mountains shine in the (red) light. If you decide to visit it during the day, you will probably meet lots of people there and getting a nice photo will not be that easy.

Since the place is a nature reserve there are many unique animal species found there, as well as some sparse and endangered plants.

Nature at its best.

Visit Festival Lent with Igslovenia! Show us your best festival photo!

Festival magic – what is it?

This year, Maribor, the city on the banks of Drava River, will offer more than 320 events at over 15 venues in 9 days and nights during the 24th Lent Festival and thus – again – become the World Capital of #Lenting, that magical Lent Festival feeling of relaxation and vibrant life.

Photo by Dejan Bulut.

But, how does that special feeling, which separates any festival from everyday life, look like? Is it the majestic fireworks, is it lying in the grass or on top of a skyscraper is it an evening with a street-theatre performance or is it an open-air concert, maybethe good company of friends enjoying some amazing street-food…?

You get to decide – we would like YOU to show us, what it means to you, how it feels like, this magical festival moment!

Photo by Boštjan Lah.

How to participate? 

Post your photo (or video) from a festival – ANY festival you like – on Instagram and add #lentanje, #festivallent, #igslovenia and #festivaltimes, so we can find it easier – and the authors of the best photos, selected by the jury, will receive free tickets for Lent Festival 2016!

Two daily tickets will be given to 2 chosen winners every week on Friday during the festival (10. 6, 17. 6, 24. 6, 1. 7.).

The special prize, a 9-day Lentafestival ticket (which gives you free entrance to more than 70 events in 9 days of the festival and many other benefits), will be awarded on Thursday, 23. 6. 2016, to 3 authors, whose photos will illustrate “that crazy & magical” festival moment best.

Photo by Dejan Bulut.

The photos and winners will be selected by the jury composed of Sanja Leban Trojar (@sanya_lt from team @igslovenia), concert and festival photographer Sasa Huzjak (@sasahuzjak) and Tadeja Kristovič (@festivallent).

So, how does it feel, how does it look like? Check the entries here and add yours!

More info:

Festival Lent (page) & Festival Lent (Instagram) & Festival Lent (Facebook) © Sasa Huzjak

Also – leave a question in the comment section or send us an E-mail to info@igslovenia.si.

See you in Maribor!

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Tacen Whitewater Course

It is easy to follow the guides and visit the objects of popular interest but the real challenge is to find less known locations which offer opportunities for a nice shot or two. Tacen Whitewater Course, a venue for kayak and canoe competition, is one of them and it is accesible by public transportation from Ljubljana city centre.

The course is known as Kayak Canoe Club Tacen and it is located in on Sava River in Tacen, 9 km NW of city centre. It held the first competition back in 1939 when it was still a natural rapid at the base of a dam in the river. Since then it was developed in a modern sport center.

 

Coming from the center just watch for the last turn left from the main road before the bridge over Sava. After 200 m there is a tennis course and a parking place can be found. River is only a few steps away and over the river there is also a nice view of Šmarna Gora, the most popular hiking destination of Ljubljana.

Dog leg dam (I am a golfer, I can’t help myself) spreads over the whole width of the river, only its right part is in fact a river sluice gate, with which amount of water to enter two sports canals is regulated.

Peaceful place to stroll along the river or just sit there and relax is just behind the dam. Even swans are regular visitors there and it is also one of the few spots around Ljubljana to catch a spectacular sunset over the water.

Zoran Leban Trojar – @zokus_gf

Jeruzalemske gorice National Park

Jeruzalemske gorice Natural Park (you would also find it as Jeruzalem park, Ljutomersko Ormoške gorice – Hills) is an area of hills rising between rivers Mura and Drava, almost on the border with Croatia in SE Slovenia. Two main entrances into the region are towns Ljutomer and Ormož, later being closer to Ptuj, the oldest town in Slovenia, its first mention is from 69 AD. It used to be Roman Empire largest Eastern stronghold so it comes to no surprise that was the Romans who planted the first vineyards there.

Crusaders who migrated into the land in the 11th century took wine producing on even higher level and named the main settlement after their object of desire, Jerusalem.

Wine producing was always focus of this area, since its sheltered sunny position and suitable terroir represent excellent conditions for a variety of white grapes.

The road accros the area is a pure wine road, almost everything in sight are vineyards, vineyards to be, wine cellars and tourist farms with wine tasting. The hills are not very hight but due to their position some amazing landscapes lie before the eye far beyond the hills themselves.

Landscape is amazing throughout the year, but autumn is the best time to try the new vintage and to take photos of amazing colourful scenery. Almost everywhere one stops there is a photo opportunity at hand or probably a few steps by the dirt road away.

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Luka Esenko. Amazing landscape photographer and an Instagrammer that – sometimes – makes me crazy. Each and every photo he publishes on Instagram could end up on @Igslovenia profile. Every day. But this only means – he is good at what he does. And this is – photography, sharing his knowledge about photography & connecting great photographers and incredible locations in his new app. I just had to ask him a few questions;,

Hi there Luka, we will start as we always do; can you tell us a little bit about yourself? Who are you, what do you do?

Hi Sanja, I am a local photographer based in Ljubljana, the capital of Slovenia. Photography has been my work for the last eight years when I started running workshops in Slovenia and Croatia. I also love the outdoors, the Alps above all, this is why a lot of my photos are from there.

Ljubljana from the Nebotičnik / Skyscraper caffee.

Ljubljana from the Nebotičnik / Skyscraper caffee.

You are a professional photographer, I know that. What does Instagram mean to you? Or better; People say that Instagram is only for amateur photographers. What do you think about that?

To be honest I am pretty new to Instagram. I started last summer when I was on a vacation in Croatia. It soon became quite fun and I’ve had a lot of feedback and interaction on my posts. What I like about it is its focus on photography and I find it more enjoyable to browse through the feed. For photographers (pro and amateur alike) this is a great channel to promote their work and services.

Slovenia. You take people around our country for photography workshops. Can you say that there is a place that amazes people more than other? Or – what is your favourite photo-destination in Slovenia?

Quite obviously Lake Bled and its island is the most popular among my clients. But there are many other less “iconic” places that people love and make great subjects for photography. Unique to Slovenia are its hilltop churches – my clients always wonder how crazy we are in Slovenia to build churches on top of the hill – who wants to walk up there?!? I always reply – well – photographers 🙂 Personally, my favourite place is the Julian Alps. I love the mountains, but unfortunately I’m usually way too busy to get out and spend the time I’d like to out there. For that reason every moment I do get to spend there is even more precious.

Church of St. Thomas / Sveti Tomaž.

Speaking of photo-destinations. You took connecting amazing photographers and incredible destination to a whole new level. You are a co-founder of the snappguides application. Can you tell us a little bit more about it?

Recently we released SNAPP Guides – destination guides for photographers. This is a mobile app (currently available on iOS with Android coming soon) where photographers can purchase guides to destination they are traveling to. With these guides they get exact coordinates with interactive maps (routing, current position, different layers..), information how to get there, when to go, practical advice on photographing that location as well as inspirational images. We work with pro photographers around the world to deliver the best possible information and currently we have ten destinations available – new ones are being added to the collection every month.

Laka Bled; Island & Castle in the back.

Sounds amazing! And looking at the @snappguiddes social media profiles and page … you have tons, literally tons of amazing photos. Who are the photographers that you are working with? How did you meet?

We sure have a lot of great images to share! Through my previous work I met many excellent photographers from all around the world. With their help we partnered with the best authors/photographers from destinations such as the UK, California, Oregon, South Africa, Ireland, Austria and many others. Now we’re receiving requests from photographers who want to make guides with us and we’re growing our team of photographers quickly. If you have extensive knowledge of photo locations in your area and would like to build a guide with us do get in touch!

Can you share some ‘behind the app’ information with us? What are the places (locations) that people love most? How is Slovenia doing? Can we expect more photographers here soon?:)

A tremendous amount of work goes into each guide. Every spot has to be populated with relevant information, exact coordinates and beautiful images. Most of the spots have been scouted more than just once to make sure the information is valid. At the moment, the most popular guides are Yosemite NP in California and London, UK. Slovenia is doing well, but it is obvious that it gets fewer visitors per year compared to other better known destinations in the world. I’m working hard to change that!

What are the plans for the future? Which destinations in Slovenia will be presented in the app?

Right now the most popular places of Slovenia are covered, Lakes Bled & Bohinj, Ljubljana and Istria. The Complete Guide to Slovenia will follow but I can’t promise when – it is huge amount of work to cover it all! As for SNAPP Guides, we want to cover as many destinations as possible. We’re working hard to deliver new destinations, but because of our high standards it takes time.

As a local and as an amazing photographer … what would you say to a person visiting Slovenia for the first time? Where to go, what to see? (Beside – Bled, Ljubljana & Piran, that is:)

Well, the ones you mentioned are definitely the obvious, right? My first suggestion is make sure you allow enough time – Slovenia might be small but it has lots of great places to photograph! Be prepared to do some hiking and you’ll need a car. Visit one or two hilltop churches for sunrise or sunset, don’t miss the wine region (Brda or Prlekija) and be sure to explore Soča river valley.

Thanks Luka! And … all the best with your amazing projects! 

Thanks for giving me this opportunity at Igslovenia!

 

Sanja Leban Trojar – @sanya_lt

You can find more about Luka Esenko and his work on his web page, Facebook or Twitter profile & you can follow him on Instagram.

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Ljubljana, 16. 4. 2016 by Sanja Leban Trojar – @sanya_lt

First of all – can you tell us something about yourself? Who are you, what do you do?

Hello! My name is Nam (@laughtraveleat on Instagram) and I am a travel blogger / writer who lives in Hong Kong. I run my own blog: Laugh Travel Eat that documents my travel tips and adventures near or far. My day job is content marketing, and when I am not writing or working, you will find me stuffing my face with egg waffle and bubble tea or catching up on the latest DC TV series while online shopping.

Do you travel a lot? How you pick your traveling destination?

I like to travel as much as I can, because there’s just so much to see in the world and it has become so easy to just hop on a plane and head to an exotic location nowadays. I generally look out for flight deals, though sometimes after reading a book or watching a movie, or even seeing a picture on Instagram and Pinterest will get a place on my radar that makes me really want to go.

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Your Instagram profile is full of amazing photos from Slovenia. Can you tell us a little bit about – how you came across Slovenia, when did you decide to visit and what places did you see?

I visited Slovenia last August with my friends as a bit of a graduation trip. We actually wanted to visit Albania, but the flights were too expensive, so we headed for Pula, Croatia instead. Then my friend suggested that we go to Ljubljana and I thought, why not? So we spent two days there before taking a bus to Bled, where I stayed for 4 nights while my friends left on the second due to poor timing on my side. I had another week to go before I needed to be in Italy, so I traveled to Bohinj by myself.

Where did you find information about Slovenia? How did you decide what to see?

I looked everywhere online for a bit, the official tourism page was a lot of help, and I got a lot of inspiration from the @Igslovenia Instagram as well! There aren’t a lot of blog posts out there on Slovenia, especially in the Bohinj region, but I had a lot of help from the staff in Castle 1004 Hostel in Bled in terms of transport etc.

What was your favourite place in Slovenia? What would you say is ‘a must see’ place in Slovenia … especially if you are a photographer?

The classic view point of Lake Bled – Ojstrica. It’s the postcard, picture perfect view of Lake Bled and a pleasant hike up. I only managed to go there on my last day in Bled because of the rain during my stay, and I was so glad that I got to visit there on a sunny day!

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Is there a place or thing that you would say – skip it? Why?

Well – Voje Waterfall! Although the hike there was pleasant with a gorgeous meadow, the waterfall itself is not as grand as it looks. As reaching this waterfall involve an extra 2-3 hours hike from the Mostnica Gorge, I would say skip it unless you have the time!

Back to photography; What equipment do you use for taking photos?

My trusty DLSM Panasonic DMC-GM1; I am not a photographic expert by any means, but a semi-automatic mirrorless it’s easy to use and take great photos!

What does photography mean to you?

Photography has become a way for me to record every moment in my life, especially when I am visiting a new place. A moment capture in the camera will forever be there, however, one can easily forget about some place or somewhere. There’s also something special about looking at the world through a different angle, which you wouldn’t normally if you are not holding a camera!

Can you describe us your photography style?

In all honesty, I am a point a shoot kind of girl, though if I see something I like, I will stop and try to find the best angle for it. I can’t say I have a particular style, other than taking tons and tons of photos.

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How did you end up on Instagram?

I started my account on my mum’s phone about five years back, but didn’t really started using it until a year after. Eventually I began to post only the photos from my travel when I started my own blog last year. Instagram is an amazing community and resources that fuels my wanderlust like no other! Accounts like @Igslovenia is what keeps me around and hyped up about all the amazing places I have yet to see in the world!

Do you use any other social media channel? If yes – can you compare the experience with using Instagram?

Pinterest is the other social media channel that I use frequently. It’s similarity to Instagram ends on both of them being visual. While Instagram is like a photo sharing site, Pinterest is a noticeboard. You can find me on Facebook, also.

How often do you publish photos on Instagram? Do you interact with other people on Instagram?

I publish a photo daily! And because I do genuinely enjoy Instagram, I go through my feed every moment I get and try to comment on every photo I find interesting. Being a frequent user myself, I know that every comment means a lot and it only takes a button and a few words to make someone’s day.

What would you say are the most important ‘rules’ that every Instagrammer must follow? Or – it would be good to follow?

Try not to be fake. I know that there are lot of people who are trying to grow their accounts (business or otherwise), but the whole following – unfollowing technique is one of the most annoying thing I have ever come across. If you don’t like someone’s feed, don’t follow and expect a follow back then unfollowing them.

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Nadiža Valley and Napoleon Bridge

Nadiža River is one of the cleanest and warmest Alpine rivers. Locals also believe the river has healing powers and in the hot summer days one can sometimes gets impression that that whole nation is seekin therapy there. That’s why we came to take photos at the sunrise and since the valley is pretty narrow and that part of the river flows NE, it is not neccesary too early. Out of the season any time of the day would be fine.

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Its turqoise waters, torrential during the frequent storms, originate under the massive Stol range in Slovenia. Short after that it becomes a border river between Slovenia and Italy, than enters Slovenia again and at the foot of mount Matajur turns south, crosses the border into Italy and concludes it’s 60 kilometer journey when it joins the river Ter (Torre).

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The Nadiža has carved out pools and gorges, as well as depositing numerous shingle beaches. It’s most picturesque part is difficult to access and if you want to be more on your own, trailing by the river is the only, but very worthly solution. It is home to the marble trout, rainbow trout and the local crayfish Austropotamobius pallipes italicus. As such it is a natural paradise for bathers and fly fishermen.

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The famous stone bridge crossing the Nadiža gorge dates to around 1812 and stands mute testament to the routes crossing the area since at least the time of Ancient Rome. The bridge used to form part of the ancient route from Pradol and Robidišče along the Nadiža riverand further to the east. Current bridge was built at the time of the French emperor’s conquests, hence its name. Its uniqueness and technical accomplishment make it a precious architectural monument and a memorial to times past

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To protect the harmony between nature and the numerous visitors in the summertime, the Kobarid municipality has implemented a parking regime by the river Nadiža. There are four maintained parking lots by the river bank (in Robič,Podbela, Napoleon bridge and Logje); a parking fee applies in June, July and August.

Source: http://www.dolina-soce.com/en/

Zoran Leban Trojar, @zokus_gf

Dobre Instagram prakse; @LittleLambo_

Podjetje Little Lambo je bilo ustanovljeno leta 2014. Ročno izdelujejo visoko kvalitetne otroške mokasine iz najboljšega usnja, ki mu nobena kemikalija nikoli ni prišla blizu. Poleg tega, da vsak par sešijejo na roke, upravljajo meni enega najljubših Instagram profilov. 500 objavljenih fotografij, skoraj 20.000 sledilcev in tudi po nekaj par tisoč všečkov na fotografijo so številke, ki govorijo same zase.

Od kar sem prvič naletela na profil @littlelambo_ na Instagramu, jim sledim. Prepričale me niso le izjemne fotografije, ampak tudi način, kako se te fotografije razporejajo v zgodbo, kako podjetje komunicira s sledilci in kako – razume priložnosti, ki jih Instagram ponuja. Ko k temu dodaš še ugotovitev, da gre za majhno, družinsko podjetje iz Slovenije, je nujno, preveriti, kako se stvari lotevajo. Mogoče še kdo najde kak navdih ali nasvet za svoje delo. Pogovarjali smo se preko e-pošte, odgovarjala je cela družina … vsak po malo:) Nastal je naslednji klepet;

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Se lahko na kratko predstavite – kdo ste, s čim se vaše podjetje ukvarja?

Znamka Little Lambo izhaja iz družinskega podjetja Lambo, ki se že več kot 20 let ukvarja s tekstilom. Kljub težkim časom v tej industriji in ob vseh cenenih izdelkih iz vzhoda, smo naše podjetje ohranili na zeleni veji, na kar smo zelo ponosni. V septembru 2014 se je hčerki Alji utrnila ideja o prodaji usnjenih otroških mokasinov. Sprva nismo vedeli, kako začeti, saj z izdelovanjem copatkov in usnjem nismo imeli prav nobenih izkušenj. Pol leta smo porabili, da smo razvili modele, in še kar nekaj mesecev  – da smo našli usnje, ki bi zadovoljilo naše zahteve glede kvalitete. Zdaj lahko rečemo, da smo zagotovo uspeli.

Ste slovenska zgodba, prisegate na lokalno in ročno narejeno, vseeno pa osvajate svetovni trg?

Vsi mokasini se od začetka do konca naredijo  v naši delavnici, prav tako skušamo uporabiti čim več slovenskih izdelkov, kot so nase škatle ali vezalke v mokasinih. Usnja pri nas nismo našli, saj iščemo le okolju prijazno usnje. Vsekakor se nikoli ne bi odločili, da bi proizvodnjo selili na Kitajsko, od koder sicer dobivamo veliko ponudb za izdelavo naših mokasinov. Kako osvajamo svetovni trg, pa najboljše povedo velike spletne trgovine, v katerih smo prisotni – v 90% je odgovor Instagram.

Instagram je za vas ključno sredstvo promocije in komunikacije, kar je, sploh za slovenska podjetja, izjemno redko. Kaj pa drugi kanali?

Splet je za nas ključnega pomena. Do sedaj v promocijo nismo vložili niti evra, kar je v resnici – precej neverjetno. Naše delo na spletu se začne in konča s fotografijami mokasinov. Instagram je za nas zagotovo najpomembnejši kanal, smo se pa začeli truditi tudi s Facebookom, saj ugotavljamo da Instragram predvsem med Slovenci ni dovolj popularen.

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Se še spomnite začetkov na Instagramu?

Stvari se na Instagramu zelo hitro premikajo. Objaviš dobro sliko, pa je na spletni strani poplava kupcev. Začetkov se skorajda ne spomnimo, niso pa bili lahki. Moraš vztrajati, komentirati druge slike, se povezovati – stopiti v stik tudi  z blogerji. Verjetno si marsikdo težko predstavlja, a za naše fotografije, da so, takšne kot so, porabimo nekaj ur na dan. Na telefonih imamo po 100 slik istega modela, objavimo eno. Pomembne so podrobnosti.

Kako ste prišli do prvih sledilcev?

Verjetno na podoben način, kot vsi. Všečkali smo veliko fotografij in napisali veliko komentarjev. Zanimivo se zdi, da se jih je veliko (komentarjev namreč) na začetku tudi vrnilo. Zdaj, ko so številke sledilcev višje, temu ni več tako.

Prej ste omenili, da fotografirate s telefonom. Po ogledu vašega profila to človek skorajda težko verjame. Fotke so super!

Hvala! 🙂 Kot smo že omenili, nam fotografiranje vzame res veliko časa, nekaj ur vsak dan. Telefon gor ali dol, izdelek moraš dobro postaviti, ga osvetliti in se posvetiti podrobnostim. Niti približno nismo pravi fotografi oz. s fotografijo nimamo izkušenj. Vse kar smo se naučili, smo se učili sproti. Zagotovo pa je naša želja imeti pravi studio za fotografiranje, saj bi s tem pridobili veliko več časa in mogoče še bolj kvalitetne fotografije. Seveda pa kdaj tudi menjamo – mokasine za fotografije:)

Ravno prejšnji mesec smo imeli res srečo, da smo dobili kot našo uradno predstavnico znamke znano fotografinjo, ki ima sedaj novorojenčka in res čudovite fotografije. Za nas bo posnela veliko fotografij v zameno za nekaj mokasinov. Če gledamo, da fotografi računajo vrtoglave vsote denarje za kakšen fotoshooting, smo tega sodelovanja res izjemno veseli.

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Imate kakšna ‘pravila’ po katerih objavljate na Instagramu?

Najraje objavljamo zjutraj. Mislimo namreč, da je to čas, ko vsak rad pregleda kaj je novega. Kaj objavljamo je predvsem odvisno od tega, kar smo prejšnji dan pripravili. Barve mokasinov se ne smejo ponavljati, med naše fotografije vedno radi umestimo fotografijo kakega blogerja, s katerim v določenem obdobju sodelujemo. Trudimo se objavljati vsaj 2 fotografiji dnevno, smo pa večino časa tako zasedeni, da je pravilo najmanj eno na dan. In ta ena naj bo kvalitetna.

Kaj pa interakcija s sledilci? Imate veliko komentarjev in zasebnih sporočil?

Interakcija je zelo pomembna. S tem si pridobiš zaveznike in podpornike, ki tvoj profil in znamko dvignejo. Priznamo, da tega ne počnemo dovolj pogosto. Enostavno zmanjkuje časa. Zasebnih sporočil je vedno več, včasih preveč. Stranke želijo pomoč pri izbiri, zastavljajo splošna vprašanja o izdelkih, najdejo pa se tudi taki, ki želijo, da jim mokasine pošiljamo zastonj. Ta sporočila običajno – brišemo.

Bi Instagram priporočili drugim malim podjetjem?

Zagotovo bi; Naša zgodba je – Instagram zgodba. Dobivamo tudi veliko e-sporočil slovenskih podjetij, ki želijo nasvete, kako se približati uporabnikom na Instagramu, kako sploh začeti, kaj objavljati. Žal ne moremo pomagati vsem. Naš svet, svet v katerem se promoviramo, v katerem objavljamo in prodajamo –  je otroški svet, zato lahko nekomu pomagamo zgolj pri najboljših otroških znamkah, najboljših blogerjih z našega področja, ne spremljamo pa drugih trendov in zato težko svetujemo nekomu, ki na primer prodaja pohištvo.

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Nauk zgodbe je torej preprost; Kvalitetne fotografije so za Instagram najbolj pomembne. K temu je nujno dodati še interakcijo z uporabniki, brez katere pač ne gre, in razumevanje – Instagram ni zgolj podaljšek Facebooka ali pa katerekoli druge spletne strani (ali družbenega omrežja), kamor lahko samo malo kopiraš obstoječe vsebine. Instagram je svet sam zase, zahteva vsebine zase. Tisti, ki to razumejo, tisti na Instagramu uspejo. @LittleLambo_ je zagotovo med njimi.

 

Klepetala in priporočala; Sanja Leban Trojar – @sanya_lt

PS; Kateri profil pa je tebi všeč? Od koga se lahko učimo?