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Ljubljana Marshes

Where to in Slovenia features micro locations for mobile photographers. Sometimes it is quite a challenge to define “micro” – we have already described some locations in Ljubljana Marshes and they are really micro-located. On the other hand the whole territory of the marshes share some common features that can be observed and captured almost everywhere so we can think of the whole Ljubljana Marshes as one location.

Ljubljana Marshes are a part of Central Slovenia region and there is an Instagram challenge underway which offers nice prizes for the best photos os certain locations in Central Slovenia, Ljubljana Marshes is one of them. learn more about the challenge!

So where the marshes start if looking from Ljubljana? Where can we draw a line between the capital and Central Slovenia region to which the marshes belong? One could easily decide to put the beginning at the at the point where Ljubljanica river, which is at the same time the Mother and the Child of the marshes, enters the city and becomes an “urban river”.

This “break” in the river’s nature happens at the quarter called Livada where a canoe and kayak club is located. We have described this place as Entering the city with Ljubljanica river. The photo bellow features an upstream view of the river which doesn’t change much over the marshes all the way to Vrhnika.

However, the residents of Ljubljana would probably agree that the real marshes begin at Črna vas, the oldest village of the marshes. There the floods are already present and the buildings have to be built on piles. However, the village is probably best known by its parish church of St. Michael designed by the famous architect Jožef Plečnik.

From Črna vas two roads lead to the two other important settlements of the marshes – the villages of Ig and Podpeč. The later is best known by its lake – Podpeško jezero.

Just above the lake and the village is a typical motif of Slovenia, a church on the top of the hill and probably the best spot to observe and photograph the Ljubljana Marshes: St. Anna!

The church itself is also very photogenic.

The vast flat landscape with a lot of mist, lonely trees, wet meadows and occasional corn field, drainage canals and gravel roads is otherwise lacking  landmarks. Early mornings or sunset time are the best to capture there. There is one spot we choose to be the best for sunrise beside the Lake Podpeč and St. Anna: Ižica river.

In the early spring some of the wet meadows are full of  Snake’s head Fritillaries so we find a nice spot to capture them as well.

The best way to explore the marshes is probably with bike, check out some nice daily tours we have designed with Visit Good Place tourist agency!

Text and photos: Zoran Leban Trojar @zokus_gf

Snakes’s Head Fritillary Meadow

Where to in Slovenia feature micro locations for mobile photographers. And we mean micro since this one in Ljubljana Marshes, full of fragile Fritillaria Meleagris, has no name. In fact, we’ve just made it up because we needed one for a location in the marshes where it is not easy to orientate at all. A vast plain which no landmarks, wet meadows full of drainage canals with occasional gravel road which easily ends in the middle of nowhere – and some of those meadows are in the season full of Fritillaria meleagris. 

Therefore in this case we are talking about a seasonal photo location  but the marshes are beautiful in all seasons and opportunities for a great photo are always awaiting even without these fragile lilies.

Entering the village of IG from the direction of Ljubljana find a left turn just opposite to the gas station at the beginning of the settlement. After a few hundred meters the road crosses a small river Ižica (there is another special place along this short river) and after that comes to a crossroads. The meadow we are looking for is between the bridge and the crossroads. Around the bridge is also one of the better views of the village.

The best time to capture the fritillaries is at sunset or sunrise.

Sunsets in the marshes are always beautiful but for the fritillaries the sunrise is even better timing.

These meadows are really wet, especially in the early spring when around the sunrise time could be even a bit frozen. However the flora is full of water drops which add to the photo so better prepare everything needed for the situation like this:

Totally worth getting out of bed early!

Enjoy and don’t forget to check out other Ljubljana Marshes locations like St. Anna, Lake Podpeč and Ižica.

Text and photo: Zoran Leban Trojar @zokus_gf. 

 

 

Ljubljana Marshes – Ižica

Ižica is one of the shortest rivers in Slovenia. It is a typical river for the Ljubljana Marshes with a karst source in the village of Ig. We named the spot described bellow by the river since there are no other recognisable features to use.

Coming to the village of Ig from Ljubljana and leaving the buildings behind after a few kilometers there is a road to turn to Iška Loka to the right marked with a road sign Iška Loka. Just opposite of the exit there is another one to the left, unmarked and pretty narrow. Turn left and park right away on the left side or proceed on the gravel road until it turns right and park there.

This gravel road is pretty empty most of the time, sitting in the middle of the fields and wet meadows. The landscape is full of lonely trees and the nature is full of life in any season. Flat land, black soil, green meadows, occasional water in the canals make a special feeling which changes with the seasons and is the strongest in the mornings and evenings.

The landscape itself is pretty photogenic. The flora of the marshes is specific and in some seasons the meadows are full of blossoms.

Specific for the marshes is the Snake’s head fritillary from the lily family. It can be easily spotted here but there is another place upstream of Ižica where plenty of them are to be found.

At the turning point of the gravel road just continue in the same direction as you came from. There is no beaten path, just cross the meadows until the river can be spotted after a few hundred meters. The approach to the water changes with seasons and weather but one or two can be easily found.

The meadows. The flora. The water. Upstream. Downstream

The trees. The sunrise.

Take your pick.

Take photos. Enjoy in nature. Check out some other spots on the marshes: St. Anna, Lake Podpeč and Snakes’s Head Fritillary Meadow.

Text and photos Zoran Leban Trojar @zokus_gf.

More about Ljubljana Marshes.

Kamnik

Kamnik is a small picturesque medieval town along the Kamniška Bistrica river underneath the Kamnik Savinja Alps. Its heyday was in the Middle Ages, when it was the capital of Carniola. Nowadays only a small old centre of the town reminds of the days of its glory. Luckily this small town is worth visiting by itself since if offers many opportunities for a good photo without any heavy equipment needed. The second factor of luck is its position close to the mountains which always attract visitors. Kamnik is also one of the most prominent towns of the region called Central Slovenia – really close to the capital but with completely different atmosphere. Just now a campaign is underway promoting Central Slovenia in which everybody can take part and win a prize. Click here to learn more about the contest and here to find out more about Kamnik!

There are three photo spots worth visiting and they are very close to each other. In fact they are all connected with the fourth spot which is also the main street leading through the old town. It is called Šutna. Entering Šutna from SW the parish Church of Mary Immaculate offers a first great view.

The Šutna Street is open for the traffic but with a little patience it is pretty easy to catch is empty. Walking along the street many details offer to the photographer’s eye and the church from behind, closing the view, is also a great sight and capture, especially in the sunset. Take note of the angels above the roofs!

But probably the best way to explore old Kamnik centre would be to turn left first just before entering the street, cross the railway and head to Zaprice Castle – a two minutes walk! The castle is a 16th century Renaissance mansion rebuilt in Baroque style now housing the rich collections of the Kamnik Intermunicipal Museum.

Particularly interesting there is  the permanent collection on herdsmen’s life on the Velika planina high mountain plateau.

Behind the castle there is a fence through which opens a splendid view of the orchards and the Church of St. Nicholas.

When finished exploring the castle and it’s surroundings the next destination is probably the best known spot of Kamnik which you probably have already spotted from the Zaprice. It is called Mali Grad (The Small Castle) and it overlooks the other end of Šutna.

It is situated on the really small hill and accessible via short stairway. From this spot the best view of the other part of the old centre open before the eyes.

It gets even better if the weather is fine – the mountains in the background make a lot of difference.

The old stone wall around the Malo Grad is pretty low so climb it freely and find additional sights like this small square.

And behind the back…

Coming down from the Mali Grad there is a small open market place just across the street and a train station behind it. Find a narrow street above the station and take another three minute walk. Almost immediately  a nice view of the Zaprice offers itself to the camera – a roof is of the train station.

A hundred meters up the hill is another view of the Mali Grad – but it is through the door of the private yard and the owners’s dog has no understanding of the photographer’s needs.

Cemeteries sometimes offers motifs for photographers. We went there to find out if another view of the Zaprice opens but it doesn’t.

It does from the railway station though. Many other angles can also be found wandering around the small territory. Some would also argue that Stari Grad (Old Castle) offers nice views. It does in fact but not on the old centre since the trees cover it. That would probably change in the near future – a viewpoint deck is under construction there. Until then only views of the mountains and the Kamnik Field are available. In any case – a phone wouldn’t be enough for a good photos. The Old Castle is pretty high on the hill, a 45 minute walk or 10 minutes drive is needed to reach it. In fact, the ruins of the castle. However, the sunrise can be nice and sunset even better there.

Many other places worth visiting are very close: the source of Kamniška Bistrica, Velika planina mountain pasture and Arboretum Volčji potok to name just a few. Enjoy!

Text and photos: Zoran Leban Trojar (@zokus_gf)

Additional info:

Visit Ljubljana

Visit Kamnik

 

 

Kamniška Bistrica

Kamniška Bistrica (The Kamnik Bistrica) is an Alpine river, a 33 km long left tributary of the Sava River. It springs beneath the Kamnik Alps. In fact Kamniška Bistrica is also a small settlement in the Valley of Kamniška Bistrica but generally most people in Slovenia would understand  the location as the source of the river. The rivers has three sources but the one near the Lodge of Kamniška Bistrica is THE source.

It is a typical beginning of a glacier valley, pretty narrow with the mountain peaks in the background. Since it is densely forested the views and photo opportunities are limited but beautiful.

Behind the lodge the hiking paths lead to the Kokrško Saddle and Kamnik Saddle. Following the white road a few hundred meters, there is a fairy tale scenery, just after the parking place.

There are generally three kinds of visitors here, the mountaineers, the cyclist who stop at the lodge before heading back to the starting points and people who just enjoy the beauty of this secluded spot. In summer time it is also a nice spot to chill down a bit.

A kind of lake behind the damm is really small and difficult to photograph – a kind of dull in the winter with no snow and a lot of green during the spring and summer. Autumn colours and a lot of snow are probably the best combinations. But the main motif here is always photogenic, in the summer…

… or during the winter.

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First sun rays with some mist over the water are the best combination.

But don’t stop there. Above the lake the water comes into daylight from underneath many rocks, which are overgrown with moss. Spruce trees grow on larger boulders and the water creates tiny waterfalls and rapids. It is very refreshing in hot days, but it could also be pretty wild after heavy rain. Beautiful views on the mountains wait for you along the road from the lodge.

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The valley of Kamniška Bistrica plunges from the south into the heart of the Kamnik-Savinja Alps. Since we mentioned the town of Kamnik so many times already – from most directions, with the exception of the access from Upper Savinja Valley, the small and charming medieval town of Kamnik is on the way to the valley. It was first mentioned as a town in 1229, when it was an important trading post on the road between Ljubljana and Celje. It is one of the oldest towns in Slovenia.

The valley is a very popular starting point for various hiking trips to the mountains of Kamnik-Savinja Alps and nearby waterfall Orglice. Cable car to Velika Planina, huge mountain plateau and ski resort with big and lively herdsmen’s settlement of unique architecture, is also located nearby the entrance to the most narrow part of the valley.

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In summer days, especially at weekends, it is probably the best decision to park the car at first opportunity from this point on and enter the pathways along one of the gorges, Veliki and Mali (Big and Small) Predaselj. Beautiful crystal clear water is at the deepest part of the Veliki Predaselj hidden 30 m bellow. Watch your step if you decide to take a closer look at it.

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Forests and mountains around used to be popular hunting area over centuries. Close to the mountain lodge is another building, which used to be a Royal Hunting Lodge of the King Alexander I of Yugoslavia. Famous Slovenian architect Josef Plečnik designed it in 1932. Later it was used by Tito, as well as the smaller lodge on the boulder above.

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More information:

Kamnik Bistrica Valley

Kamnik 

Velika Planina

 

Zoran Leban Trojar, @zokus_gf 

 

 

 

Dragon Bridge

The statues of the four dragons on the each corner of the Dragon Bridge are probably the most famous and recognizable images of the city. They are masterpiece by themselves and everybody rush to take photos with them. This photo point is therefore not difficult to find but we would like to turn your attention to some additional details beside taking selfies with this somewhat terrifying pieces of art.

First of all it is not so easy to take a good photo of the beasts since they are positioned against the sky and backlighted. But they are on the opposite sides of the bridge so it is easy to find out which side suits you better. All photos in this post were taken early in the morning when light is better on that side of the bridge which is just across the road of the food market.

This is also the only corner where one can safely climb the low concrete wall next to the bridge and face the beast eye to eye and also gets the perspective of the bridge and the road – when it is empty it nicely add to the composition.

 

The bridge itself is a unique creation, an extraordinary piece of technical heritage and a superb example of Art Nouveau architecture. It was constructed between 1900 and 1901 and it was Ljubljana’s first reinforced concrete structure. The parapet lamps used to be powered by gas.

The views from the bridge are packed with the most important architectural heritage of Ljubljana: the Ljubljana Castle on the Castle Hill, the Cathedral and arcades of the Plečnik’s Open Market are extremely photogenic and offers many different angles with and without the dragons.

Reaching this point of Ljubljana from the Triple Bridge one probably passes also the point just before the Butcher’s Bridge on the photo bellow. BTW, did you know that the Dragon Bridge replaced the original wooden Butcher’s Bridge?

 

Arcades of the Open Market are also very photogenic but as a rule much more facing east. This is valid from the both parts of arcades, the one just around the corner of the Triple Bridge and the second one which begins at the Butcher’s Bridge and ends close to least photogenic dragon.

We recommend to make a short walk along the left bank downstream from the Dragon Bridge to reach another small bridge. The river view is very beautiful from there – in all seasons but summer. Still a sunset or sunrise time can provide for a nice photo.

This part of the left bank ends with the Tovarna Rog (Rog Factory) which is an autonomous social and cultural centre set on the premises of a former bicycle factory. “Consensually” occupied in 2006, this vast location of 7,000 square-metres in “downtown” Ljubljana currently facilitates a rich programme of social and cultural activities and programmes. The presence of the centre is visible in the neighbourhood.

The part of the city between the river and Trubarjeva street is famous by itself but some additional sights are available from this walk.

Text and photos Zoran Leban Trojar.

All photos taken with Huawei P20 Pro

About the legend of Ljubljana Dragon.

Sources:

Visit Ljubljana

 

Boka Waterfall and the bridge over the Soča River

Let’s get some facts in the perspective first: Boka waterfall is a 144 high and 18 wide waterfall, considered to be one of the most magnificent waterfalls in Europe. It is definitely the most majestic waterfall of Slovenia and we have plenty of them here. Surely many would disagree if they were not lucky to see it in its full season when its water flow rate can reach 100m3/s. In the summer it can drop to only 2m3/s, so the seasonal flow rate ratio is 1:50! Not this summer though!

The waterfall from the bridge over the Boka stream

The waterfall is visible already from the bridge over the Boka stream in the vicinity of which most of the visitors park their cars and bikes. However, just behind the corner lies the Boka Hotel with its own parking lot which is sooo close to the another bridge, one of the only few bridges over the mighty Soča river itself. The famous shots of the kayakers on the translucent water are usually taken from the Napoleon Bridge in Kobarid – and from this one which  leads to the small settlement of the Log Čezsoški, one of the few settlements on the left bank of the river.

Towards Bovec

We were not lucky with the kayaks this time but the river itself is always beautiful and the view from this bridge is different from what we usually see in the media: it is an upstream view towards the town of Bovec and surrounding peaks of Julian Alps which just after the town divide the upper Soča Valley (Trenta) and Koritnica.

Mt. Bavški Grintavec in the background

There is even more to it – the waterfall is visible from this bridge too and the sight is even better! So if in a hurry a photo can be taken from the bridge – with a good camera it should be decent enough for a memory or a social media post.

Boka from the bridge over the Soča river

Our posts are focused on the mobile photography trying to show places where ordinary tourists can get decent photos without an expensive gear from the reachable spots. We have been doing Instagram and blog for almost 6 years now using phone cameras exclusively.  Ever since we have begun to use HuaweiP20Pro our horizons are widening – it has extremely powerful zoom which can be used handheld: the photo bellow is a zoom up from the same spot as the above photo was taken.

Zoom in from the bridge – amazing zoom of HuaweiP20Pro

 

After passing the hotel building and crossing the road just before the bridge a narrow path opens leading to the viewpoint which is accessible in some 15 minutes. It is not difficult but we would still recommend to wear a pair of decent shoes. Walking along the bed of Boka in the summer one can imagine the amount of water which flows here when the snow of the Kanin massif begins to melt (up to 8 m of snow can be accumulated in some winters there).The karst terrain with large caves can be deadly for skiers leaving the official ski runs.

The Boka stream bed

The path leading to the viewpoint is mostly in a pleasant shade of the trees with only some tricky places to watch your step.

Pleasant shade

The viewpoint is situated on the slope across the waterfall and can be pretty crowded but the views are much better than from the bridges.

 

The viewpoint view

Zoom in from the viewpoint

Most of the visitors turn around here but some other viewpoints can be reached which are higher on at the slope and a bit closer to the waterfall. Reaching them is not so easy anymore, the path gets pretty steep and can be slippery as well. We needed another 15 minutes to the next viewpoint following the orientation signs on the rocks and trees.

 

Orientation signs

Some unexpectedly good sights of the valley towards Bovec awaited us on the path.

 

The Soča Valley towards Bovec

The water is collected in the karst cave system and spring just above the waterfall, falls freely for 106 m, followed immediately by another 30m drop. The source is situated at an altitude of 725 m, the average temperature of the water is 4,5 degrees Celsium. Since the rock is pretty soft the waterfall  still increases!

 

Standing closer 

Watching this power of nature from the higher and closer viewpoint and without disruptions from other people is definitely worth all the effort!

 

Zooming in again

Returning on the the mountain paths is always more dangerous than going up so be careful stepping down! But don’t overlook this sight with which this whole short photo trip can be rounded up: the road to Log Čezsoški.

 

Left bank of the Soča river towards Log Čezsoški

Of course we had to check the situation on the bridge again when we returned to the parking lot.

Preparations

Some more luck though but not the proper light to get the effect of the kayaks hovering on the water.

 

From the bridge

Nevertheless this bridge offers excellent up and downstream views on the river and the valley caught amidst the steep mountains and it is worth to stop there for the bridge itself. The sights are ever changing.

Downstream view towards Žaga

Hey, there is some shadow underneath the kayak after all:)

Photo and text by @zokus

 

Krma Valley

Krma is a glacial valley, one of the three valleys that stretch from bellow Mt. Triglav to the village of Mojstrana. Krma is the southeast of them and probably best known as the easiest access to the Triglav peak.  There is a  route to the Triglavski dom lodge which is 7,3 kilometres long and  gradually ascends 1550 height meters.

Krma Valley is the upper part of a Radovna Valley which ends near Bled with the famous Vintgar Gorge. In fact we were exploring the Radovna Valley in the morning  and out of curiosity turned onto the gravel road leading to the Krma Valley at the crossroads for Mojstrana. When the road came out of the forest and we got the first glimpse of the mountains surrounding the valley there was only one thought on our minds: to stop the car as soon as possible too see it in full.

It was still early in the morning, the sky was blue with some puffy clouds showing over the peaks, the valley was empty.

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Krma is also known as a mountain pasture but as we have learned latter the cows were only to come next week.

Soon the clouds made some more drama over the peaks but it was still pretty warm outside in the front of Kovinarska koča lodge where we ordered some sweet dumplings for breakfast.

The Krma valley is a great place to have a walk or stay a few days in silence hiking around. It is accessible also in winter. The Krma route to Mt. Triglav is the safest one in the winter and offers some great ski touring slopes. The scenery provides for magnificent photos in all seasons.

Posted and photographed by @zokus_gf.

Entering the city with Ljubljanica river

Sometimes the Ljubljanica river is  called The River of Seven Names due to its karst nature –  on its way towards Ljubljana disappears underground several  times and springs again at different places, every time under a different name. Even as Ljubljanica has a number of different springs.  Ten kilometres to the northeast of Ljubljana city centre it empties itself into the Sava river. It is one of the most notable landmarks of the city or even more – it is the foundation of the city itself.

Upstream view from Livada but it could be anywhere – from Vrhnika to this spot looks more or less the same.

From Roman times to the construction of the railway in the mid-19th century, the Ljubljanica was a major trade and supply route. Romans even moved its bed to in order to bring the stones for building purposes from Podpeč at Ljubljana Marshes.

On its way to Ljubljana, the river flows through the unique natural landscape of Ljubljana Marshes and descents only 1 m in its 20 km lenght. Its bed is one of Slovenia’s most important archaeological sites. Excavations have yielded objects dating from prehistory to the early modern period. Archaeologists believe that the river once had a cult status. In April 2002 archaeologists found the remains of a two-wheeled wooden cart dating 5100 to 5350 years back into the past. It is the oldest wheel found in Europe and elsewhere in the world so far. The wheel is on display at the City Museum of Ljubljana.

But Ljubljana Marshes is an  another story which is to be covered elsewhere. Here we just want to suggest an interesting photo walk along and around the river where it enters the wider city centre. The whole path is just around the corner of the city centre itself yet most of the time it feels like another world.

View towards the city from the bridge at Livada

It is possible to start the tour at any end or make a circle – it will take around 90 minutes. We have started at the bridge near the restaurant Livada at sunrise. Ljubljanica is beautiful in all conditions but we love the early morning light.

On the left bank just at the bridge is located Fishing Club Barje and a number of small vege gardens. It is necessary to navigate between them to find the access to the water and a scenery like this:

Left bank just under the bridge.

There are some more points where the river can be reached further down the left bank but pretty complicated to find them since one has to go to Opekarska street (Opekarska cesta) and look for the passages between the buildings. Another channel of water coming into the river doesn’t help here. In fact it is not worth the effort at all. Crossing the bridge and following the right bank bellow the restaurant or starting behind the restaurant at the Kajak Kanu Club Ljubljana would be a much better idea.

Kayak Kanu Club Ljubljana

Upstream, downstream, across the river – colourful motives are all around. Even an old school boat was modelling for us!

Designed to win

Upstream view was also pretty nice.

Kayak Kanu Club upstream view

After the fence which closes the Kayak Kanu Club premises access to the water is again limited so a slight detour is needed here – exit the premises to the Livada Street and turn left onto Ižanska cesta just to turn left again after some 200 meters behind the educational complex which can not be missed. This should be a reassuring view confirming  you are on the right path:

Hladnik Bridge

Hladnik’s Footbridge connects the city with a green suburban area and  the  Ljubljana Botanic Garden, which is just across the street of Ižanska cesta. Špica is awaiting on the other side of the bridge, a renovated Ljubljanica river embankment landscaped as a park. Špica used to be a city beach. Now again, due to its green surroundings and a large area paved with wood, it  attracts numerous visitors.

Špica – only a part of the refreshment areas.

Špica translates as a “pointed tip” due to its shape which splits Ljubljanica in two channels – the left turn flows into the city centre while the right one goes around it. It is called Gruberjev Channel and it was build in order to add more descent thus helping the city with high waters and floods. The bank was recently renovated and new wharfs were added to improve the look and feel of the river.

Gruber channel and the wharfs.

From Špica it is possible to reach the city centre walking along the river almost all of the time. Here the river says farewell to its slow and dreamy natural appearance…

Looking back into the wild nature at Špica

… and gets more urban. The transition is smooth…

From Špica to the city

…but definite. First traffic bridge is only 200 meters away and from it the  distinctive appearance which the river owes to the architect Jože Plečnik, who designed the old city centre’s river embankments, landscaped tree-lined riverside walks, including the well known weeping willow-lined terraced walk alongside the Trnovski pristan embankment.

View to the Trnovski pristan embankment

Crossing the bridge you can continue along Opekarska Street and turn left at the traffic lights to reach the starting point at Livada or turn right to enjoy the willow-lined walk to Trnovski Pristan. The walk along the river through the city centre is described in another post.

Looking upstream from Trnovski Pristan – it is beautiful in any weather!

All photos are made with HuaweiP20Pro in cooperation with Huawei Slovenija.

Zoran Leban Trojar @zokus_gf

500.000 x #igslovenia

500.000. Pol milijona. V petih letih in pol je to skoraj 2.000 na teden. A povprečja lažejo. Na začetku jih je bilo veliko manj. Torej jih mora biti zdaj na teden veliko več. Ne štejeva. A tu in tam se spodobi, da jih preštejeva, da sva vesela in da to tudi naglas poveva.

500.000 fotografij so uporabniki Instagrama označili z #igslovenia. Tujci, Slovenci. Na začetku, pred petimi leti in pol, ni bilo nobene. Sanja si je izmislila to značko, ker na profilu nisva želela deliti fotografij, za katere ne bi imela izrecnega dovoljenja za delitev. Na Instagramu se nekako smatra, da uporaba določene značke, ki ni generična, kot je npr. #slovenia, pomeni tudi dovoljenje za ponovno objavo. Hkrati je tudi dodaten prepoznavni znak profila, če obstaja ta povezava. #slovenia, torej najbolj generična značka, ima 2.240.000 fotografij. #slovenija 318.000. #ig_slovenia, ki je verjetno nastala kot napaka, se je kar dobro prijela s 34.000 fotografijami. #ifeelslovenia, uradna značka z vso promocijsko mašinerijo, ki stoji za njo, jih ima 210.000. #itsculturetime, ki ga promovira v svojem profilu, 61. Ni napaka. Je pa dokaz, da ni preprosto spromovirati nove značke. Na Instameetih v Sloveniji in na Hrvaškem, kjer vedno uporabljamo posebno značko za vsak dogodek, jih redko dobimo več kot 100.

 

Podoba ob drugi obletnici profila danes deluje skoraj patetično. Prvi intervju z nama je 23.9. 2014 naredil Simon Šketa – takrat še ni kuhal – na sketa.si. Takole je povzel: “Več kot 50.000 fotografij Slovenije, več kot 8.000 sledilcev, polovica iz tujine. Nove fotke prihajajo vsak dan, Slovenijo v najlepši podobi na Instagramu pa vse bolj občudujejo tujci.”

Več kot očitno nama je uspelo, tudi 70.000 sledilcev, ki jih je @igslovenia dosegla nekako v istem tednu, to dokazuje. Decembra 2014 je imel Instagram 300 milijonov uporabnikov, danes jih ima 900 milijonov. V tem času je število sledilcev @gslovenia zraslo za skoraj 9x! Še vedno je več kot polovica sledilcev iz tujine. Najboljše objave imajo več kot 50.000 dosega in več kot 70.000 prikazov.

 

Popularnost Slovenije kot turistične destinacije je v zadnjih letih skokovito naraščala. V istem obdobju je naraščala popularnost družbenih medijev, predvsem Instagrama, in njihova/njegova vloga v promociji destinacij. To je bil najin skromen prispevek k promociji Slovenije (in Instagrama v Sloveniji) – 500.000 x #igslovenia.

Zoran Leban Trojar @zokus_gf

Sanja Leban Trojar @sanya_lt