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3 pravila za začetek; Kvaliteta, komunikativnost in stil!

Prvi zapis seveda mora biti namenjen najbolj osnovnim Instagram ‘pravilom’. Zdi se, da so ta vsem poznana, a po nekaj letih upravljanja in spremljanja različnih profilov lahko mirno zatrdim, da temu ni tako. Slabe fotografije, preveč ali premalo njih in nič ali pa napačna komunikacija, to so spodrsljaji, ki si jih najpogosteje privoščijo tako posamezniki kot podjetja. Zapis je tako namenjen – obojim.

Pojdimo po vrsti;

Kvaliteta pred kvantiteto!

Super je, če veliko fotografiraš, malo manj super je, če prav vse fotografije objaviš na Instagramu. Po možnosti takoj. Pravilo naj bo; Manj kot 10% fotografij, ki se znajdejo na tvojem telefonu ali fotoaparatu, naj konča na Instagramu. Fotografije skrbno preglej, preveri motiv, ostrino, kompozicijo, simetrijo, premisli, kako se bo fotografija obnesla v tvojem profilu (glede na prejšnje objave) in šele nato – objavi.

#minihint1; Lepo te prosim, če ne gre ravno za kak hudo artistični pristop, fotografijo poravnaj!

Objavljaj vsaj enkrat dnevno, da sledilci ostanejo aktivni, objavljaj največ dvakrat dnevno, obvezno s premorom vmes. Največ všečkov fotografija prejme v prvih dveh urah, zato ji pusti, da ‘zadiha’ in šele nato objavi novo. Večina večjih profilov na Instagramu si za premor med objavo dveh fotografij pusti vsaj 6 ur.

Instagram je družabno omrežje, namenjeno izmenjavi fotografij. Dobrih fotografij. Naj ne postane odlagališče tvojih vsakodnevnih banalnih opravil (slabe fotografije hrane in pravkar nalakiranih nohtov ne zanimajo – skoraj – nikogar) in naj tvoj profil ne bo sam sebi namen.

Ko brskam med fotkami za objavo na @igslovenia, sem včasih presunjena, kaj vse najdem. Zrnato, neostro, spackano, postrani, odrezano … Če je tebi vseeno, kako fotografija zgleda in kaj sporoča, bo vsem ostalim tudi.

Kvaliteta za družabnostjo!

Lahko si še tako dober fotograf z najboljšo opremo, to na Instagramu enostavno ne bo dovolj. Instagram je v prvi vrsti družabno omrežje in tako se moraš tudi obnašati. Če kdo misli, da je zgolj objava (super) fotografij dovolj, se moti. Vsi uspešni Instagramerji so povedali, da so se za svoj profil nagarali; Vsi, ki so prešli mejo 100.000 sledilcev, pojasnjujejo, da so najprej komentirali in všečkali druge fotografije, da so se pogovarjali in predvsem – vedno zahvalili. Še danes znajo reči hvala, ne glede na to, kdo jih pohvali ali objavi njihovo fotografijo. Zanimivo spoznanje, povezano z urejanjem profila @igslovenia, zagotovo je; Slovenci se redko zahvalijo. Ne gre nujno za zahvalo nam, ekipi @igslovenia (a tudi ta se marsikdaj prileže:), ampak vsem tistim, ki komentirajo in hvalijo objavljene fotografije.

Tudi vprašanja pogosto ostajajo neodgovorjena. Kot da jih ni. Instagram ni enosmerna komunikacija, kjer nekaj objaviš in to je to. Če ga dojemaš na ta način, lahko pričakuješ, da bodo sledilci … enosmerno odtavali stran.

#minihint2; Ko kaj komentiraš, sprašuješ ali odgovarjaš (tudi na tvojem lastnem profilu), nikoli ne pozabi uporabiti oznake @ in uporabniškega imena. Samo z aktivnim linkom bo nagovorjeni opazil zapisan komentar.

Uči se od dobrih in imej svoj stil!

Čeprav se zgornje ‘pravilo’ na prvi pogled bere precej shizofreno, dejansko drži. Vsak od nas si izbira Instagramerje, ki jim sledi, z razlogom. Zakaj se od njih ne bi tudi učili? Vprašaj se, zakaj ti je neka fotografija všeč, zakaj nekomu slediš, kaj je tisto, kar nek profil dela res dober. Ne škodi, če kdaj poskušaš ponoviti kako dobro fotografijo, ne z namenom kopiranja, ampak z namenom – učenja. Da ugotoviš, kaj gre in kaj ne.

Kljub temu, da se je vedno dobro učiti, je dobro biti tudi samosvoj. Ko prebiram razlage, kako nekdo postane ‘predlagani Instagram’ uporabnik, vedno naletim na eno podrobnost; Instagramerji, ki jih Instagram izpostavlja, imajo svojstil. To je jasnona prvi pogled. Kar preveri zadnjih nekaj objav na Instagram profilu in poglej Instagramerje, ki so tam objavljeni. Drznem si trditi, da pri vsakem lahko prepoznaš nek stil, ki zaznamuje njegovo galerijo.

Intsagramerji, ki so že bili izpostavljeni, so vsi tudi povedali, da je Instagram najprej želel videti in slišati njihovo zgodbo.Vprašanje zate torej je; Kakšno zgodbo pripovedujejo tvoje fotografije?

 

@sanya_lt

mighele_

Ljubljana, 5. 12. 2015, @sanya_lt

Instagram thought me an important lesson; before I go anywhere, I search through the #hashtags connected to the place I want to visit and I ask local Instagrammers for tips – where to go & what to see. Mighele_ is the person that ‘pops up’ when you are looking for ideas where to go and what to do in Italy, especially in its northern part, around Trieste. I have also found some of his photos of Slovenia and decided that an interview with a neighbour (with an amazing gallery!) is a must!

Can you present yourself? Who are you, where do you come from and what do you do?

My name is Michele and I’m from the north-eastern part of Italy. My instagram name is @Mighele_ but I have also another profile, @mighele_daily and of course – you can find me on Twitter & Tumblr.

 I currently live in Trieste, but I was born and raised in Udine, where I worked as a graphic designer for several years. Now I’m working hard on a new project with my partner Marco called “Dezen Dezen. It’s very exciting to see the project – slowly but surely – becoming a reality! The next big step waiting for us is to move our screen printing manufacture to Trieste.

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How would you describe your photography style? I find your photos very aesthetic, symmetry is importantto you and (especially lately) there almost must be a splash of blue here and there. Am I wrong?

You already told everything. It’s not easy for me to describe my style because I have a very spontaneous approach to photography and most of the time I just shoot what I encounter during my days and on my travels. My photos are often blue because blue is the colour that surrounds me most of the time between the sea of Trieste and the sky of the Friuli’s Alps.

Are you a professional or amateur photographer? What kind of equipment do you use for taking photos?

Absolutely amateur! For the last few years I was only using my iPhone for shooting and for editing my photos. However, recently, Nikon Italy invited me to take part in a photography project and having a Nikon Reflex in my hand gave me a lot of new inspiration.

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How did you end up on Instagram?

Honestly, I don’t remember! When I initially installed Instagram 3 years ago, none of my friends was using it and I hadn’t understood the potential at the beginning. Only after a few months of using it &  with the number of followers growing it became more interesting. And, as you know, I never stopped using it! 🙂

Instagram is my favourite social media mostly because it allows you to tell stories in a very simple way! In Italy the community of Instagrammers  is very large and united. The first one that involved me was Instagramers Italia and thanks to them I discovered how cool Instagram is and met a bunch of cool people from all around Europe and the world.

Can you share some tips for Slovenian Instagramers? How to act on Instagram? What is really important for you?

Instagram is all about storytelling: Show your passions and show the most beautiful places in your country! Those are my favourite contents!

In a nutshell: Less selfies and more interaction! That was my winning combination and it allowed me to get to know so many people and some of them became very close friends of mine. It also allowed me to get in touch with some cool brands with which I developed different kind of collaborations.

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Slovenia? How/when did you decide to visit? Why?

Living so close to Slovenia also means I visit it often, but unfortunately I had only a few occasions to visit it as a tourist. In the last year we participated many times on Ljubljana’s arts and crafts markets with our Dezen Dezen handmades and each time I take more confidence with the city and fall a little bit more in love with it.

What are your favorite places here?

I have seen more Slovenian highways and gas stations than cities, LOL, but as I said I love Ljubljana and Piran! I would love visit the beautiful Lake Bled and I hope I will spend a weekend there really soon. Until then I will admire Slovenia on Instagram!

Do you think that Instagram community could do something to help you while exploring Slovenia?

Of course! Browsing Instagram galleries of my favourite Instagrammers helps me discover a lot of beautiful places that I never visited or even knew they existed but are just a few kilometres away. When I find something new and interesting it immediately becomes my next destination! The community can become a great resource to discover beautiful places. When you use hashtags and geolocation correctly Instagram is a very powerful tool.

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