500.000 x #igslovenia

500.000. Pol milijona. V petih letih in pol je to skoraj 2.000 na teden. A povprečja lažejo. Na začetku jih je bilo veliko manj. Torej jih mora biti zdaj na teden veliko več. Ne štejeva. A tu in tam se spodobi, da jih preštejeva, da sva vesela in da to tudi naglas poveva.

500.000 fotografij so uporabniki Instagrama označili z #igslovenia. Tujci, Slovenci. Na začetku, pred petimi leti in pol, ni bilo nobene. Sanja si je izmislila to značko, ker na profilu nisva želela deliti fotografij, za katere ne bi imela izrecnega dovoljenja za delitev. Na Instagramu se nekako smatra, da uporaba določene značke, ki ni generična, kot je npr. #slovenia, pomeni tudi dovoljenje za ponovno objavo. Hkrati je tudi dodaten prepoznavni znak profila, če obstaja ta povezava. #slovenia, torej najbolj generična značka, ima 2.240.000 fotografij. #slovenija 318.000. #ig_slovenia, ki je verjetno nastala kot napaka, se je kar dobro prijela s 34.000 fotografijami. #ifeelslovenia, uradna značka z vso promocijsko mašinerijo, ki stoji za njo, jih ima 210.000. #itsculturetime, ki ga promovira v svojem profilu, 61. Ni napaka. Je pa dokaz, da ni preprosto spromovirati nove značke. Na Instameetih v Sloveniji in na Hrvaškem, kjer vedno uporabljamo posebno značko za vsak dogodek, jih redko dobimo več kot 100.


Podoba ob drugi obletnici profila danes deluje skoraj patetično. Prvi intervju z nama je 23.9. 2014 naredil Simon Šketa – takrat še ni kuhal – na Takole je povzel: “Več kot 50.000 fotografij Slovenije, več kot 8.000 sledilcev, polovica iz tujine. Nove fotke prihajajo vsak dan, Slovenijo v najlepši podobi na Instagramu pa vse bolj občudujejo tujci.”

Več kot očitno nama je uspelo, tudi 70.000 sledilcev, ki jih je @igslovenia dosegla nekako v istem tednu, to dokazuje. Decembra 2014 je imel Instagram 300 milijonov uporabnikov, danes jih ima 900 milijonov. V tem času je število sledilcev @gslovenia zraslo za skoraj 9x! Še vedno je več kot polovica sledilcev iz tujine. Najboljše objave imajo več kot 50.000 dosega in več kot 70.000 prikazov.


Popularnost Slovenije kot turistične destinacije je v zadnjih letih skokovito naraščala. V istem obdobju je naraščala popularnost družbenih medijev, predvsem Instagrama, in njihova/njegova vloga v promociji destinacij. To je bil najin skromen prispevek k promociji Slovenije (in Instagrama v Sloveniji) – 500.000 x #igslovenia.

Zoran Leban Trojar @zokus_gf

Sanja Leban Trojar @sanya_lt


Who? @aob01 🙂 Beleive it or not, photography is my stress relief. Usually I take photos on my way to work or back home and over the weekends, when we go with family out of town. That’s why my Instagram stream has so many jumps from one theme to another and that’s why I hope you’ll like it. For more of my work – check out my blog.

Why  (Instagram)? It’s simple and it works as a crossplatform for posting on different social networks. Also – it is easy to follow others & their work.


What (can I show you)? Let’s say my specialty is street photography, some night photography and of course everything else. Parts of Slovenia? Most southern part, called Bela krajina and Ljubljana.





Who? My name is Aleš Krivec / @dreamypixels and I am a hobby landscape photographer. The majority of my photos are from Slovenia, a hidden jewel of Europe, showing high Alpine peaks, emerald rivers, vineyard countryside, medieval castles, thriving cities and the small but distinctive coast. I have a website called DreamyPixel along with my friend Ana Medja (she is more focused on urban photography).

Male hiker observing the sunset at the top of the local big mountain. The photograph was taken in Karavanke mountain range in Slovenia.

Why (Instagram)? I like Instagram because it’s a fast and fun way to share your photos and trips with people through a series of images. It’s also a very good way to discover how certain locations look in different seasons. I regularly check certain hashtags to check if the conditions are already like I would like them to be (like if the trees are already orange enough :). And it’s a great way to discover new, interesting views.


What (are the places that you love & know the most)? I have fairly good knowledge of Julian Alps and it’s peaks & the upper Karavanke region.

Beautiful autumn landscape in Julian Alps. Larches are glowing in the early morning.

Mokrice castle at night with a starry night above. Dark and peaceful atmosphere under milky way.

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Who & why (Instagram)? 

I am Sara Todorović and I am a young photographer. Instagram is a great platform for us photographers to show our work to a wider audience. It also helped me take my career to the next level. I love photographing nature, animals and events such as concerts and fashion week.

You can find my personal profile on Instagram under the name @saratodo & me and my friends also take care of the @simm_photography account.

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What (can I show you & give you some info about)? My favorite places in Slovenia are Ljubljana, Tolmin Gorges, Velika Planina, Bled, Soča Valley, Piran, Lipica and Zelenci. These are just some of the places I would highly recommend you to visit when you come to our beautiful country.

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Who? @shadro21;) My name is Denys, I’m 18 years old and I was born in Ukraine. I have been living in Slovenia for 9 years now and I really like it here. I’m a high school student at School for design and photography and I make my living as a designer.

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Why Instagram? I felt in love with nature in Slovenia soon after coming here. It is unbeliveble! There are Julian Alps on one side and Adriatic sea on the other. And there is less than 100 kilometres in beetwen!  Instagram is a great place to share my work and it makes me really happy to see that people like it.


What can you show us? Well, I really do love nature & my home town, Škofja Loka and the entire Gorenjska Region. So – if you are planning a visit near me – let me know!



Who? My name is Gašper and @gasper.ahacic is my personal profile, where I post my everyday adventures. I come from Bled, town surrounded by mountains and this is where my passion for hiking and trail-running comes from. Since I love mountains so much I created a second profile on Instagram, dedicated to mountains; @themountainfreak.


But this are not the only two sports I love; As a former professional swimmer I still like to make kilometer or two in the pool:) I’m not professional photographer … heck … I don’t even own professional camera, so all my photos are taken by my mobile Sony Xperia Z3 Compact and SJ4000HD action camera. Even though I don’t have any special equipment (compared to others) you can be surprised what you can do simply – using a mobile phone:)


Why Instagram? Instagram is my favourite application for mobile. It’s not hard fall in love with Instagram, mostly because it has awesome community, where people encourage each other and they motivate you to be better.

What can I show you in Slovenia? Well – as I told you – I come from Bled and I can show you around, but my favourite spot for taking photos are the mountains, where I can enjoy the views, relax from everyday problems and meet some nice people too. So – if you are interested in mountains – let me know!







Ljubljana, 15. 11. 2015, @sanya_lt

Chiara was one of the first foreign Instagramers that I came across while searching through photos tagged #igslovenia. I was totally surprised by her love for Slovenia, her wish to learn Slovenian and her knowledge about Slovenia. So it only seemed right that I do my first Instagram interview with her. So … here we go:)


Can you present yourself? Who are you, where do you come from and what do you do?

I am Chiara Morini, 39 years old, and I come from Porto San Giorgio, a city in the central Italy, in the Marche region. I am a local web journalist and I update the social media channels of my municipality with photos and information about the events  in my city. This is my work & I love it!

Are you a professional or amateur photographer? What equipment do you use?

 I am an amateur photographer, but sometimes I have to be a photographer  for my work, so – you can call me ‘half-professional’:) I started working in the field of communication as web journalist and then slowly photography came into the picture, to illustrate my articles.

 After that I started working with social media and I got engaged with the world of photography. I bought a Canon EOS digital 1100D with a standard lens systems (18-55 mm). Then I bought a 55-250 mm  and a 10-18 mm. I also use my Iphone to take photos  and a Samsung Galaxy EK GC-100 camera.

my love for slovenia

What does photography mean to you? Can you describe us your photography style?

Well, if you ask me this two questions are connected.  Photography is … quite everything! I love taking  photos. I decided to become a journalists because I love to tell stories, to narrate what I see in the world. If I can tell something to someone with my keyboard, I can also make that with my camera.

No words, but images, like reportage. I try to make this when I take a photo: I narrate the reality, the life, I try to let the people live what I lived, to see what I saw, to make them feel what I felt while observing what I captured on my photo.  If am tired but I have to take photos in the theatre or at the concert for my work, I obviously go. And I come back relaxed! I love taking photos as well as I love writing. Personally I prefer some photography genres like macro photography, food & wine photography, animals, flowers & plants and monuments.

Let’s talk about Instagram … How did you end up on Instagram?

At first I checked it  just out of curiosity. I quickly realised it is good for me, it is what i like and also – I started to think that I can use Instagram for my work. Beside that, Instagram is really great for meeting people from all over the world.

I post on Instagram when there is something beautiful to show. I love to interact with other people, with you in Slovenia (I can keep in touch with your beautiful country and I see places I do not know yet!), but also here in Italy. Let me give the people my personal advice: Use hashtags on Instagram – to find best accounts that you will enjoy following and to show your photos to the Instagram world.


Do you also use Instagram in other (not only personal) projects? What about other social media?

I try to promote the use of Instagram also in my municipality. I created two profiles for my city; @psgculturaeculture (cultural events) & @portosangiorgiomeet (for tourism). 

I also use Facebook, Twitter, Instagram, G+, tumit (that is an Italian social network for events). Occasionally I post on Flickr and Pinterest too. I am going to have my own web site and I’m just starting a new blog project.

It is not a social network but one photo-project I undertake for my city is “Virtour” (80% of the photos and texts are mine), a virtual tour in our city. 

Slovenia? How & when did you decide to visit? Why? What are your favourite places here? What would you say to a first time visitor – what is ‘a must see’ place in Slovenia?

The first time I came to Slovenia was 20 years ago! I had just finished my high school graduation exams (it was the first week of July) and I came to Kranjska Gora for a group tour. I was in a hotel in Gozd Martuljek and I saw many green and beautiful views.

However, the thing that really amazed me was your language: So few vowels, such beautiful sound. That is why I decided to try to learn it; I found a grammar and a dictionary and I started. It is not easy to do it on your own and it is not enough to spend just 10, 15 days a year in Slovenia. But, it was a start. During last year and thanks to Instagram,  – I made some progresses!

 I always come to the mountain region of Gorenjska: it is beautiful and there, I feel like being at home. From there I go to Ljubljana. It is so lovely, so beautiful, so… “Mine”! Your capital is one of my favourite places to take photos and to visit, but Kranjska Gora (and lake Jasna), Mojstrana, (I do not remember if I ever visited Dovje), Triglav, Bled, Brezje, Radovljca, Škofja Loka, Jesenice and the other  places are amazing too!

While staying in Slovenia I feel like home. And I do return every year! I will be back but until then;  Un saluto dall’Italia / Pozdrave iz Italije! / Greetings from Italy!

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Who? @sanya_lt, person behind the @igslovenia project; admin, moderator, copywritter, photographer … the one who checks all photos tagged #igslovenia (and #slovenia, and #slovenija, and #ljubljana, #maribor … well … you get the point:) I have been using Instagram for a while, mostly as an administrator or moderator for other Instagram profiles (hubs) such as Photowall, Photowall_daily, DOF_addicts and – Igslovenia:)

I started the @igslovenia project in september 2012 when I discovered there is no profile on Instagram that would show the beauty of our country. Today @igslovenia is almost my job (just – an unpaid one:)) since I manage this page, Instagram, Twitter and Facebook account, answer all of your questions, share Instagram tips & tricks and – my favourite part – I show Instagrammers around the country:)

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Why Instagram? Because I just love it!:) It is the best community for sharing photos, discovering new places and connecting with people from all over the world. I use it to capture my travels (mostly across Slovenia, but also Croatia and Europe) and to discover new places with local Instagramers. So – wherever I go, I try to find somebody to show me around. And whenever somebody visiting Slovenia asks me for help, I do everything I can to help. I’ve even created my own photo-sport:)) It is called #chasingthephotographer!

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What … can I do for you? I can help you build your Instagram account, I can answer your questions about Slovenia, I can show you my country from Piran to Bohinj, from Soča Valley to Prekmurje region. My favourite place (and the place I know everything about) is Soča valley  but since I do like to discover new places and i do this almost every day – I think I can easily say – Slovenia is my home and I can show you around.

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